Goal 3 of the framework focuses on marketing and rebranding Shumei America’s image. By developing a comprehensive marketing plan and a national media department, we hope to enhance everyone’s ability to spread Shumei’s philosophy everywhere. We also want to be more strategic and proactive about reaching out and connecting with community partners that align with Shumei’s vision, mission, and values.

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Lead: Cathy Capalla

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Current Projects:

3.1 - Updating media guidelines with Misono Media Department and Shumei America Education and Media Departments (in progress, target deadline: TBD)

3.1 - Examine all relevant printed materials and make initial recommendations for a comprehensive marketing plan (in progress, target deadline: TBD)